Author name: Shopificity

In this article, we are going to discuss the importance of a Behavioural Marketing Plan (BMP) and the role it plays in personalized marketing. The essence of a Behavioral Marketing Plan (BMP) lies in its sharp contrast to traditional marketing plans. While traditional strategies often adopt a broad, one-size-fits-all approach, a BMP zeroes in on targeting audiences based on a rich tapestry of metrics like behavior, interests, intentions, and geolocation. This focus on personalization not only enhances customer experience but also leads to increased customer retention.

In this article, we’re going to take you on a journey through the art of segment analysis, revealing actionable insights that will not only strengthen your relationships and loyalty with your best customers but also help you uncover new ways to attract new high-value customers.

In the competitive marketplace of e-commerce, the ability to retain customers is essential to long-term growth as a business. According to a 2023 McKinsey report, a staggering 78% of consumers are willing to become repeat customers after experiencing a personalized shopping journey. This statistic alone underscores the paramount importance of personalization in your online business.

Customer Lifetime Value (CLV) is an essential metric for e-commerce businesses, offering insights into customer worth. However, it’s a double-edged sword. On one hand, businesses may acquire customers at costs they believe are profitable, only to realize later that these customers didn’t bring the expected revenue.

While your competitors grapple with escalating ad costs, this post will show you why customer retention is your path to sustainable business growth. We’ll also share practical strategies to boost your retention rates right away.